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Posted on: August 20, 2020

Communications and Media Director Selected to National Honorary Public Relations Organization

Pollard, Susan

Department of Communications and Media 

Aug. 20, 2020

CHESTERFIELD COUNTY, VA — Susan S. Pollard, Chesterfield County Department of Communications and Media director, was recently selected to join the Public Relations Society of America’s (PRSA) College of Fellows.

The College of Fellows is considered the gold standard of public relations professionals, a status held by fewer than 2 percent of PRSA’s members. The honorary organization within PRSA is comprised of more than 350 national senior professionals and educators, each of whom has left a significant footprint on the public relations profession.

Members must undergo a rigorous peer review process before being considered as one of the best of the best public relations professionals in the country.

Of the 15 members selected to join the 2020 PRSA College of Fellows class, Pollard is the only public relations professional from Virginia. Five members of the PRSA Richmond chapter have been selected to the College of Fellows, but Pollard is the first chapter member to receive this honorable designation since 2005.

“I am so very humbled and honored to be selected as a PRSA Fellow,” said Pollard. “This achievement would not have been possible without the support of the many mentors, colleagues and clients I’ve worked with in my career, along with the PRSA Richmond Chapter.”

Pollard continued: “My career in government has been dedicated to upholding the highest ethical and professional standards incumbent upon the public relations profession. I look forward to continuing this work while preparing the next generation of communicators.”

Members of the College of Fellows will be celebrated virtually on Sunday, Oct. 25, and formally inducted during the 2021 College of Fellows Induction Ceremony and Dinner on a date and time to be announced later.

Defined by public service, Pollard has dedicated her career to the advancement of communications and media for more than 20 years.  

Pollard joined Chesterfield as its Department of Communications and Media director in June 2014, becoming responsible for advising the county administration and departments on media-relations and communications campaigns, spearheading community and media relations, and videography production. Under her direction Chesterfield has significantly increased its social media presence, successfully utilized video to tell the county’s story and launched a community television station, WCCT.

Prior to joining Chesterfield, Pollard served as the director of communications for the Virginia Department of General Services as a strategic communications advisor. In her role with the state agency, Pollard assisted with several strategic planning and communication strategies that includes the 2007 opening of the General Assembly session with former Vice-President Dick Cheney in Jamestown; along with the 2007 visit by Queen Elizabeth II to the Virginia State Capitol. She also served as Public Communications Coordinator for the City of Chesapeake from 2000 to 2003.

PRSA is the nation’s leading professional organization serving the communications community and is the principal advocate for industry excellence and ethical conduct – providing members with lifelong learning opportunities and resources to enhance professional connections and career development.

Since joining PRSA in 2000, Pollard has won several awards and accolades from a variety of organizations, including awards for her work on Virginia’s capitol renovation project and two gold awards in 2010 from the Hermes Creative Awards, an international competition, for her volunteer communications work for the Bon Air, Manchester, Midlothian (BAMM) Lions Club. 

Pollard has a bachelor of science degree from Virginia Commonwealth University, a Master’s in Public Relations from Michigan State University and is accredited in public relations. She has served as an adjunct instructor teaching communications at Virginia State University and Norfolk State University.

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