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Posted on: October 24, 2019

Millennial Visioning Project Shares Report: Lifestyle Priorities Among Young Adults in Chesterfield

Planning Commission

October 24, 2019

CHESTERFIELD COUNTY, VA —The Millennial Visioning Project, a coalition of young people ages 21-40 living in Chesterfield County, has unveiled findings of an electronic survey and listening session, revealing lifestyle and housing preferences among millennials living in the Richmond metro area. The report, presented to the Chesterfield County Planning Commission on Tuesday, Oct. 15, shares insights into millennials’ priorities when deciding where to live, including walkability, affordable housing and transportation.

The Millennial generation is larger than any previous generation, including the Baby Boomers. Millennials currently make up over one third of the nation’s homebuyers; within the next two years, they are expected to comprise 50 percent of the workforce.

To better understand and serve these consumers, Chesterfield County convened a steering committee made up of citizens and stakeholders to embark on the Millennial Visioning Project. Targeting young people between the ages of 21 to 40, the group hosted an outreach event in May 2019 and a listening session in July 2019, where nearly 60 attendees completed an electronic survey. The findings of the report included:

  • Millennials in the Richmond area are ready to settle down and purchase single family homes. More than half (56%) plan to reside in this area for 11 years or longer; the majority (89%) would prefer to own a home, rather than rent.
  • When asked if satisfied with the housing options in Chesterfield, 62% answered either “No” or “Undecided.”
  • Two-thirds are willing to pay over $1000 per month on housing costs, with one-third willing to spend more than $1500; however, Chesterfield’s median single-family home price in August 2019 was $275,000, the upper end of respondents’ affordability range.
  • Millennials cite accessibility and convenience in choosing where they will live. Nearly two-thirds (60%) prefer to live in a dense development centered around a rapid transit stop with retail, restaurants, offices and residences in walkable proximity. More than two-thirds (67%) travel into the City of Richmond for socialization because of the clustering of venues and the ability to move between them without a car.
  • Nearly two-thirds (60%) said that sidewalks and bike lanes are more important than car lanes.

“The Millennial Visioning Project report presents a clear picture of the lifestyle choices that Millennials want and need in Chesterfield County,” said Michael Jackson, chairman of the Chesterfield County Planning Commission and a Millennial Visioning Project leader. “We hope this report will help to guide the county in further planning to meet the needs of this generation of future leaders.”

More information is available in the Millennial Visioning Project report, which can be accessed at

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