Employee Excellence

The Employee Excellence webpage recognizes those county employees who ensure that resources and services are available for our residents, businesses and guests through innovative adaptations to processes, integrating new technologies and overall committed efforts and resiliency. Many of these stories are recognized by County Administrator Dr. Joe Casey at the monthly Board of Supervisors meetings for exemplifying everyday excellence in service to the county. 

  1. November Excellence: Multiple County Departments
  2. October Excellence: Accounting, Budget and Management
  3. September Excellence: Emerging Senior Leaders 
  4. August Excellence: Drew Noxon
  5. July Excellence: Parks and Recreation
  6. June Excellence: Communications and Media
  7. May Excellence: Nate Mathis
  8. April Excellence: Deputy Kiara Marshall
  9. March Excellence: Police
  10. February Excellence: Jerry Giles
  11. January Excellence: Mental Health Support Services
  12. Excellence Archive

November 2022 Everyday Excellence: Citizen Information Resources, Mental Health Support Services, Communications and Media

During the Wednesday, Nov. 16 Board of Supervisors meeting Chesterfield County Administrator Dr. Joe Casey recognized the employees involved in the “Mental Health Is a Puzzle, But We Have the Missing Piece” social media campaign as the recipients of the November 2022 Everyday Excellence after winning multiple awards this year.

The campaign won the 2022 Best in Category Achievement Award in Civic Education and Public Information from the National Association of Counties (NACo) as well as an Achievement Award from the Virginia Association of Counties (VACo).

The county’s Youth Citizens Board, housed in Citizen Information and Resources, partnered with Communications and Media and Mental Health Support Services (MHSS) on the campaign. The Youth Citizens Board (YCB), a group of high schoolers appointed by the county’s Board of Supervisors, worked with county departments to craft the highly successful mental health social media campaign, which targeted teens and parents. 

The YCB exists to advise the supervisors on youth-related issues and provide opportunities for community input. 

At a county-sponsored model county government event in 2019 youth shared with county employees that, while there is some focus in school about what to do if students or someone, they cared about are experiencing thoughts of suicide, they did not think there was not enough communication within schools, families or communities about more common mental health concerns such as depression, anxiety and eating disorders. This seemed like a natural topic for the YCB to take on as mental health concerns escalated during the pandemic.

The goal of the campaign was to engage with more Chesterfield residents and talk about the importance of addressing their mental health. 

MHSS staff trained the YCB on safe messaging related to mental health while Communications and Media trained them on the logistics that go into an effective social media campaign. Planning began in September 2020 and the campaign ran on social media starting in April through May 2021 in honor of Mental Health Awareness Month. The campaign utilized Instagram to talk to youth about local and national resources while Facebook targeted parents and adults to talk about open dialogues around mental health. To expand the message to those who didn’t follow the accounts, they used hashtags for phrases like #YouAreNotAlone. The YCB also did traditional media interviews and wrote an op-ed in the Richmond Times-Dispatch.

“We had 23 students on our Youth Citizens Board, and they wanted to do a mental health campaign that was by them and for them,” said Citizen and Information Resources Director Emily Ashley. “We’ve had other communities that have reached out to us to talk about how did we do it…It’s so easy to tell them, ‘Ask your students. Ask your community. They will tell you.’ They are more than willing to tell you what they need and what they want. That was what we were most proud of, these students. The team, they did a wonderful job of being able to facilitate those students.” 

The campaign reached some 40,000 people across various platforms with a potential reach greater than 212,000 for print and 550,000 for broadcast. 

“Thank you very much,” Chair Chris Winslow (Clover Hill) said. “This program was wildly successful and really did receive national attention. Certainly, coming out of the pandemic everyone’s had their own moments I’m certain and mental health’s been really at the top of a lot of people’s minds as people were shut in for such a long period of time. This was really timely, and I think you really hit it out of the park…Thank you all for all your efforts.”

For more information, view the Everyday Excellence presentation during the Nov. 16, 2022, Board of Supervisors meeting.

Multiple county departments were recognized at the Nov. 16 Board of Supervisors meeting as the recipients of the November 2022 Everyday Excellence for their work on the “Mental Health Is a Puzzle, We Have the Missing Piece” social media campaign, which took home both VACo and NACo honors. Pictured from left are Emily Ashley from Citizen Information Recourses, Eric Faw and Rebecca Lint from Mental Health Support Services, and Teresa Bonifas from Communications and Media.

Multiple county departments were recognized at the Nov. 16 Board of Supervisors meeting as the recipients of the November 2022 Everyday Excellence for their work on the “Mental Health Is a Puzzle, We Have the Missing Piece” social media campaign, which took home both VACo and NACo honors. Pictured from left are Emily Ashley from Citizen Information Recourses, Eric Faw and Rebecca Lint from Mental Health Support Services, and Teresa Bonifas from Communications and Media.