Hover here for Site Tools
Talk They Hear You Campaign
FacebookTwitterYouTubeMedia CenterRSS
Contact Us

Executive Director, Community Services Board
Debbie Burcham

Community Services Board 

Phone Numbers
(804) 748-1227
TDD (804) 768-7200
FAX (804) 768-9283

Crisis Intervention
24 Hours/Day
(804) 748-6356

8 am – 5 pm
8 am – 9 pm
8 am – 5 pm

Mailing Address
PO Box 92
Chesterfield, VA 23832-0092

Street Address
6801 Lucy Corr Boulevard
Chesterfield, VA 23832
Map this 

Mental Health Support Services
Talk They Hear You Campaign

April is Alcohol Awareness Month  

Soccer PosterChesterfield County and Chesterfield County Public Schools have launched Talk. They Hear You., a new national public service announcement (PSA) campaign that empowers parents to talk to children about the dangers of underage drinking. The campaign was created by the Substance Abuse and Mental Health Services Administration, SAMHSA, to increase awareness of, and action around, substance abuse and mental health issues. The campaign raises parents' awareness about these issues and arms them with the information they need to help start a conversation about alcohol with their children before they become teenagers.

Although the 2016 Chesterfield Prevention Needs Assessment Survey showed that underage drinking rates are trending downwards in Chesterfield County, alcohol remains the most used substance by 8th, 10th and 12th graders. Underage drinking can have an impact on the rest of a child’s life but parents can be a major influence on their children’s drinking, especially during the preteen and early teen years. Since many parents find it difficult to begin these conversations, Talk. They Hear You. provides them with a variety of tools to talk to their children about this important topic.

The campaign features a series of TV, radio, and print PSAs, in English and Spanish, and other parent resources. The PSAs show parents "seizing the moment" to talk with their children about alcohol, such as while preparing dinner or doing chores together.

Visit Talk, They Hear You for more tips and information.

Watch the Talk, They Hear You video.

For more information, contact MHSS Prevention Services, 804-768-7800.

Related Content

03-28-18 New campaign to help parents talk to younger children about the dangers of underage drinking

06-20-17 Chesterfield Produces PSA to Draw Attention To Heroin Addiction

12-19-17 Chesterfield County’s Mental Health Support Services Changes Hours on Jan 1